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Five agencies have made presentations to Cinnabon International in the hopes of winning advertising duties for an upcoming beverage launch.
The Atlanta-based franchise, a subsidiary of AFC Enterprises, has been without a lead agency for nearly a year.
Sources said the shops, which remain undisclosed, are all located in the Southeast.
The budget is undisclosed.
Ad spending for parent AFC, which owns Popeyes Chicken & Biscuits, Church’s Chicken and Seattle’s Best Coffee, averages $30 million annually, according to CMR.
The Integer Group in Dallas resigned the specialty-food pro-vider’s account early this year.
“Cinnabon needed to open up their account to project-to-project assignments for financial reasons,” said Integer representative Matt Savage.
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