Bakery Floats Creative Assignment for Beverage

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Five agencies have made presentations to Cinnabon International in the hopes of winning advertising duties for an upcoming beverage launch.

The Atlanta-based franchise, a subsidiary of AFC Enterprises, has been without a lead agency for nearly a year.

Sources said the shops, which remain undisclosed, are all located in the Southeast.

The budget is undisclosed.

Ad spending for parent AFC, which owns Popeyes Chicken & Biscuits, Church’s Chicken and Seattle’s Best Coffee, averages $30 million annually, according to CMR.

The Integer Group in Dallas resigned the specialty-food pro-vider’s account early this year.

“Cinnabon needed to open up their account...

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in