Baker Books Greco Ethridge

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Agency Will Help Launch E-Business Unit
BOSTON–Baker & Taylor has named Greco Ethridge Group to help it launch its first major e-business initiative.
The agency, with offices in Boston and New York, was chosen after a review of undisclosed contenders.
Working for Baker & Taylor subsidiary Informata.com, Greco Ethridge will initially promote TheLibraryPlace.com,

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