Bad News Bears

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A new print campaign for Haribo gummi bears positions the colorful candies as having a mischievous streak that goes beyond ripping out your fillings.

In one of three print executions bearing (ahem) the tagline, “Naughty little bears,” the fruit-flavored candies are depicted having a tug-of-war. And they’re using another gummi bear as the “tug.”

A second ad shows three of them on top of a stapler.

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