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Quintessential American brewer Anheuser-Busch wants to tap into U.S. drinkers’ growing fondness for imported beer with Anheuser World Select European-style lager. But unlike Michelob Ultra, A-B’s most recent high-end product launch, Select is getting a deliberately modest ad push.
With import sales up 9.8 percent to $1.5 billion in 2002, according to Information Resources Inc.,
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