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BOSTON Axon Sleep Research Laboratories has called on independent Thomas Marketing for a variety of strategic market planning and research assignments, according to Tom Lanen, president of the marketing agency.
The account was previously unassigned.
“We’ve brought on Thomas Marketing to help us define and create what is for all intents and purposes a new market category: science-based sleep improvement consumer electronics,” said Axon director of business development Jason Donahue.
The Providence, R.I.-based client launched at the end of 2003.
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