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Axe, the Unilever men's personal-care brand known for inciting controversy in the gender wars with ads often deemed sexist, wants everyone to just get along in its 30-second Super Bowl spot—which co-opts the famous old slogan "Make love. Not war" to push a new product line called Axe Peace.
An extended, 60-second version of the spot hit YouTube on Tuesday. [UPDATE: An even longer, 1:50 version has also been posted, and is included below.] The ad, directed by MJZ's Rupert Sanders, travels the globe to various hot spots of conflict, including the Middle East and what's clearly meant to be a version of North Korea.