AXA Equitable "Airplane"

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You know times are bad when an 800-pound gorilla in the room is more a source of comfort than of alarm. At any rate, that’s the role the big guy plays in AXA Equitable’s latest venture in gorilla marketing (via Merkley + Partners, New York). A bumpy plane ride is the commercial’s metaphor for the economy’s travails, and a female passenger is looking nervous.

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