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Years ago, Saturday Night Live ran a fake ad for a product called Shimmer that was both a floor wax and a dessert topping. Now Horst Rechelbacher, the man who founded and sold the Aveda brand, is introducing a hairspray that you can eat.
To underscore the point at a New York event promoting the line, called Intelligent Nutrients, Rechelbacher made a toast and then took a swig out of a drink mixed with one of his newly formulated hairsprays.
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