AutoNation Splits Media Buys

AutoNation USA last week divided its broadcast media buying assignment between two New York-based services, leaving Hill, Holliday, Connors, Cosmopulos here about $30 million lighter in billings.
The used car superstore chain owned by Republic Industries in Fort Lauderdale, Fla., continues to work with Hill, Holliday on creative assignments. That portion of the account is not likely to change, according to Fred Zuckerman, vice president and director of media services at AutoNation USA.
Hill, Holliday declined an invitation to participate in the client’s media review, Zuckerman said.

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