Automakers Are Talking About Next Generation

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An influx of value and crossover vehicles geared to younger audiences are entering the market in the next nine months and could strongly alter the face of auto advertising in 2006, according to attendees at the North American International Auto Show here last week.

“The entry-level segment is going to be an all-out war,” said Rob Schwartz, executive creative director at TBWA\Chiat\Day, Playa del Rey, Calif.,

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