Auto Web Advertising Grows in Autumn

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Looking to showcase new models, year-end sales and zero-percent financing deals, automakers ramped up online efforts this fall, spending more than $2.3 million on Internet advertising and recording 132 million impressions in October. Those figures, according to the latest report from Nielsen/NetRatings, represent a 20 percent increase in online spending from August to October for the auto category and a 30 percent increase in impressions during the same time period.

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