Auto Web Advertising Grows in Autumn

Looking to showcase new models, year-end sales and zero-percent financing deals, automakers ramped up online efforts this fall, spending more than $2.3 million on Internet advertising and recording 132 million impressions in October. Those figures, according to the latest report from Nielsen/NetRatings, represent a 20 percent increase in online spending from August to October for the auto category and a 30 percent increase in impressions during the same time period. By comparison, auto advertising impressions grew 18 percent from September (112 million impressions) to October, while month-to-month spending rose 12 percent.