Authenticity the Focus of Team One's Rubio's Ads

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A lobster dances and sings to the tune of “La Bamba” in Team One Advertising’s first TV campaign for Rubio’s Baja Grill.

As he shouts “Rubio’s!” and collapses on the sand, the focus shifts to the Mexican-style restaurant chain’s new offer—lobster tacos for $1.99.

The new tagline for the TV and radio ads is: “Now that’s true Baja.”

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