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A lobster dances and sings to the tune of “La Bamba” in Team One Advertising’s first TV campaign for Rubio’s Baja Grill.
As he shouts “Rubio’s!” and collapses on the sand, the focus shifts to the Mexican-style restaurant chain’s new offer—lobster tacos for $1.99.
The new tagline for the TV and radio ads is: “Now that’s true Baja.”
While competitors such as Baja Fresh and La Salsa may make similar claims about authentic cuisine, Rubio’s has an edge, said Richard Turner, management director at Team One.
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