AT&T Gets Behind ‘Cars’

DALLAS AT&T today said it would join in promoting the animated movie Cars in a deal with Disney-Pixar.

AT&T said it would back Cars with mass media radio, direct mail and television support, including Pixar-animated TV ads that tout AT&T high-speed Internet service and other offerings. The value of the agreement was not disclosed.

Omnicom Group’s GSD&M in Austin, Texas, created the ads, which break Monday.

Online ads will offer specials on Yahoo high-speed Internet, Cingular Wireless, AT&T Dish Network and other services through a co-branded Web site.

Visitors to att.com/cars can play games or customize rock, country, jazz and Latin-inspired tunes for downloading in a special audio lab created for AT&T by Disney. Cars’ desktop graphics are also available, the company said.

Geared toward children, Cars depicts automobiles as personalities represented by the voices of actors such as Owen Wilson, Paul Hudson and Bonnie Hunt. The movie debuts in theaters on June 9.