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Ground Zero has won the estimated $8 million Atlantis Resort & Casino account after a review.
“Ground Zero clearly understood the essence of the [Atlantis] brand,” said Howard Karawan, senior vice president of sales and marketing at Sun International Resorts, Fort Lauderdale, which owns the Paradise Island, Bahamas, resort.
“We gave them a point of view on how to position this spectacular hotel,” said Jim Smith, managing partner of the Santa Monica, Calif., agency.
Ground Zero was chosen over incumbent Harris Drury Cohen in Fort Lauderdale, Fla.,
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