Atlanta Entries Top Agency Scorecard Of First Data Corp.

First Data Corp. has narrowed its agency search to four undisclosed shops–three in Atlanta and one in Minneapolis. Presentations are set for this week.
A representative said the winner will be given an agency of record designation and its first assignment will be for First Data Resources, an Omaha, Neb.-based business unit. Work for that division is aimed primarily at financial institutions. A decision is expected in early August.
The company does not have an agency of record. Billings are undisclosed, but First Data spends more than $30 million on advertising, per Competitive Media Reporting.
First Data, a provider of financial transaction processing services, is moving its Hackensack, N.J., headquarters to Atlanta.
–Steve Krajewsk