Atlanta, Chicago Shops Share Simmons

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CHICAGO After a review that included four finalists, Simmons Bedding Co. has tapped Publicis Groupe’s Leo Burnett and Starcom here to handle its creative and media accounts, respectively, and independent shop Trone Atlanta for its business-to-business and public relations work.

“We were very impressed with Burnett’s thinking and they showed us some different ways of making news in this category that really made sense,” said Scott Whitaker, managing director of marketing and the Beautyrest brand at the Atlanta-based mattress maker, in a statement.

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