Atkins' Weight-Loss Makeover

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

NEW YORK Atkins, the low-carb diet that peaked in popularity in the first half of this decade, is updating its image with a new campaign urging consumers to think beyond the diet’s “bacon, eggs and cheese” stereotype.

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