Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
NEW YORK Ask Jeeves said that it will stop using banner ads on its Internet search properties, and instead will focus on sponsored searches.
The Emeryville, Calif.-based company will now try to sell marketers on Premiere Listings, or keyword targeted, text-based ad units that appear under the heading “featured sponsor” at the top of the Ask Jeeves’ results page. Another offering, Branded Response, lets advertisers reach a targeted audience using graphics and images on the results page.
Ask
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in