Art & Commerce: Righting The Wrongs Of The World, Choice By Choice

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

I appreciate Debra Goldman›s view that it is not the consumer›s job to set all of the world›s wrongs right [Consumer Republic, Dec. 13].
But her argument is just as oversimplified as those who would dismiss the WTO protests as ˜crackpot.” Certainly, there is empirical evidence that consumers have much more impact than her logic leads us to believe„are we all just mindless, purely selfish shoppers as she suggests?
Nike and Kathie Lee Gifford would disagree. Fashionable causes? Maybe.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in