Art & Commerce: In Perfect Harmony

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

As I wax nostalgic for ’07, it’s clear that the profile of music in marketing has ascended to new heights in the press, the branding equation and even in the awareness of a once-oblivious consumer. Let’s check out some events that tickled the collective consciousness:

At the Grammy Awards in February, a telling moment occurred, when Tony Bennett, alongside Stevie Wonder, picked up the trophy for Best Pop Collaboration With Vocals for “For Once in My Life.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in