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Ad Agencies’ Obsession Over Labels Is Symptomatic Of A Deeper Problem: A Collective Inferiority Complex
You know what really bugs me? All this fuss over agency labels. Not only is it a waste of time, it’s a good example of what’s wrong with the agency business. For instance: I recently had a conversation with an agitated CEO who called to complain that Adweek is still referring to his ad agency as – gasp! – an ad agency.
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