Art & Commerce: Broad Shoulders

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In the future, there will be no media–only content
For years, people have heralded the unification of form and function–the medium is the message. In 2000, one would expect that the stated goal of marketers to integrate their messages seamlessly into the minds and lives of consumers would have spawned the creation of a seamless medium to disseminate those messages.
It used to be that the newest medium to roll off the assembly line was considered the most effective for branding–print gave way to radio, which yielded to TV.

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