Art & Commerce: Be True to Your Brand

As an advertising executive, you build brands for a living. But, like the cobbler whose children have no shoes, you may overlook one of your most obvious clients: your employer brand.

In a talent-short market, developing your firm’s reputation as an employer of choice becomes vital. Without question, demand for professionals such as interactive strategists and seasoned account managers exceeds supply. These workers have options, and they are more likely to join firms that have an enticing image.

Of course, that image also must be accurate, in terms of an organization’s values and culture.