Art & Commerce: The Art of Failure

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Without honest appraisals, mediocre executives will continue to climb the corporate ladder
I ‘ve been preoccupied lately with a disturbing yet common phenomenon in the agency business: “failing upwards.”
It’s when an executive is screwing up in his or her current job yet manages to get promoted or recruited into a bigger job with higher pay.
This person is not to be confused with someone who just doesn’t take well to new responsibilities. You know, the talented copywriter or art director who fails miserably when put in charge of an entire creative department.





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