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Spotting trends is big business. Spotting trends when they’re right on the cusp is bigger business still. The trick is to be first to market when there’s a big enough market to matter. Hitting this moving target gets harder every year as consumer needs evolve at an ever-accelerating pace and the technological tools for spreading trends makes them ever more contagious.
So how do you know when a trend is ripe and ready? A magazine editor once told us, “If I hear it once, it’s news.
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