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The New York office of Arnold has landed creative duties on Boiron’s line of homeopathic products after a review, sources said.
To land the business, the Havas agency bested two other finalists that sources previously identified as MDC Partners’ Kirshenbaum Bond Senecal + Partners and independent ML Rogers, both in New York. Account billings are estimated at $12-15 million.
Final presentations took place in late March and early April at Boiron’s U.S headquarters in Newton Square, Pa.
Boiron’s homeopathic products — including Oscillococcinum and Coldcalm — are designed to provide relief from pain, colds and the flu.
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