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Mike Smith and Dave Swaine, the creatives behind the first Budweiser “Frogs” spot, have joined Arnold’s St. Louis office in the latest of a series of sweeping moves by the Havas network to upgrade its creative product in North America.
The goal is to create “a nimble, highly creative network” of agencies with similar philosophies, said Ron Lawner, Arnold’s chief creative officer.
Smith, 34, and Swaine, 40, join as vps and associate creative directors. They become the second tier of creative management under cd Mark Ray.
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