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Media Ace Gaffney Positions New Company as an Added Value
BOSTON–Arnold Communications has entered the barter business, naming Michael Suscavage president of a newly established company called Arnold Asset Management, agency executives said last week.
Suscavage reports to Arnold media director John Gaffney, who has repeatedly been overheard saying, “I hate barter.”
What changed his mind? The number of barter proposals clients asked him to review.
“The last thing clients want to do is show a loss on their books.
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