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BOSTON Arnold CEO Fran Kelly defended his shop as “an agency with strong values” in the face of an unusual challenge from a blogger who blasted some of its recent work as “anti-father”—and has called for Volvo to select Euro RSCG for its account rather than Arnold.
Both agencies are contenders in the Swedish automaker’s ongoing review.
Glenn Sacks, on his Web site glennsacks.com, yesterday wrote, “We are asking Volvo not to award the contract to Arnold and instead award it to one of the other agencies, preferably Euro RSCG.”
He
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