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Arnold Communications here was officially notified last week that TBWA Chiat/Day in Venice, Calif., had been assigned the $80-90 million Apple Computer account.
Arnold chief executive officer Ed Eskandarian told employees gathered at the shop’s annual summer outing last Thursday that he had been informed of Apple’s decision that morning.
Reached at the outing, Eskandarian referred questions to Apple executives. Other agency executives could not be reached for comment.
Knowing the odds were slim of overcoming TBWA Chiat/Day, which launched the Apple Macintosh personal computer with the legendary “1984” Superbowl spot, Arnold senior executives had steeled themselves for disappointment while clinging to a shred of hope.
“We knew it was going to be uphill battle .
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