Arnold, Crispin Introduce Models to 'Crazyworld'

BOSTON Defiant fashion models and a game show in which the “prize” is a smoker from the Czech Republic are elements in new TV spots crafted by Arnold and Crispin Porter + Bogusky for the American Legacy Foundation’s national “Truth” anti-smoking campaign.

“Models” deals with a tobacco company’s efforts to pay fashion designers to have show participants smoke its cigarettes during a runway fashion show. The models refuse, and are shown hurling buckets of money into the crowd as a voiceover says, “Guess money can’t buy everything.”