Arnold, Crispin Introduce Models to 'Crazyworld'

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BOSTON Defiant fashion models and a game show in which the “prize” is a smoker from the Czech Republic are elements in new TV spots crafted by Arnold and Crispin Porter + Bogusky for the American Legacy Foundation’s national “Truth” anti-smoking campaign.

“Models” deals with a tobacco company’s efforts to pay fashion designers to have show participants smoke its cigarettes during a runway fashion show.

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