Arnold Continues in Royal Caribbean I-Role

ATLANTA After a three-month review, Royal Caribbean has retained Havas’ Arnold as its interactive agency, sources said.

Barbara Shrut, vice president of customer loyalty and e-marketing for the Miami-based cruise line, said that Royal Caribbean would continue discussions with “a few handpicked agencies” regarding special projects. For now, however, the Boston incumbent will continue work on the $5 million account, she said.

Shrut would not disclose the names of the interactive shops that are participating in discussions. She also noted that no additional agencies would be considered.

Arnold also holds Royal Caribbean’s advertising account, which was not in play.

The client spent more than $60 million on advertising through the first 10 months of 2003, according to TNS Media Intelligence/CMR.