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ATLANTA After a three-month review, Royal Caribbean has retained Havas’ Arnold as its interactive agency, sources said.
Barbara Shrut, vice president of customer loyalty and e-marketing for the Miami-based cruise line, said that Royal Caribbean would continue discussions with “a few handpicked agencies” regarding special projects. For now, however, the Boston incumbent will continue work on the $5 million account, she said.
Shrut would not disclose the names of the interactive shops that are participating in discussions.
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