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BOSTON Arnold said it has added cognitive scientist Lisa Haverty to its integrated analytics team.
She holds a Ph.D. in cognitive psychology and joins the Havas-owned agency here from Carnegie Learning, where she conducted research on how people learn.
Haverty will be responsible for positioning the agency in the fields of behavioral economics and neuromarketing. (These areas of study seek to uncover a greater understanding of consumer behavior that can be applied to enhance creative campaigns, the agency said.)
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