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Brightly colored cardboard displays at the grocery store may no longer be enough to entice consumers to buy. According to WSL Strategic Retail, a retail consulting firm, more shoppers are researching mundane products, such as detergent and beverages, online before purchasing them in-store.
According to Booz & Co., more than 60% of shoppers say they look for deals online for at least half of all shopping trips. The trend is pushing advertisers to go beyond traditional marketing techniques to appeal to the informed thrifty shopper.
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