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Argus Communications has launched a multilingual multimedia campaign for Neighborhood Health, its first since landing the account earlier this year.
Argus took the account in April from incumbent Wallwork & Curry, Boston, which had worked with the client for eight years. Spending will likely be in the low seven-figures.
Print, outdoor and TV ads introduce the tag “Getting better together,” to help bridge language and cultural barriers to healthcare. Tar get ing women aged 18-34, the ads fea ture employees of the Bos ton-based HMO, to illustrate its diverse reach.
Outdoor ads, which are running in English, appear statewide, with concentration in racially diverse areas, such as Lowell, Lawrence and Springfield.
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