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Both Leo Burnett and DDB Needham have been asked to pitch successors to “My McDonald’s.” What’s really at stake is the leadership position on the fast-food chain’s $600 million U.S. account, sources said. See story on page 6.
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Appetizer Course
Red Lobster Will Sample Creative Work
After hearing presentations from six finalists, Red Lobster is testing
campaign ideas from three shops: Euro RSCG Tatham in Chicago and Grey Advertising and Deutsch, both in New York. One will be picked to handle the creative portion of its $90 million account.
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