Arby's to Meet With 4 Shops in Creative Finale

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ATLANTA Four finalists will meet with Arby’s executives late next month in the review for the restaurant chain’s estimated $15 million national creative account, according to Wanamaker Associates, the consultancy overseeing the search.

The finalists are: Interpublic Group’s Mullen in Wenham, Mass.; Omnicom Group’s Merkley + Partners in New York; MDC’s Kirshenbaum Bond + Partners in New York; and independent Venables, Bell & Partners in San Francisco, a Wanamaker representative said.

Publicis-backed Bartle Bogle Hegarty in New York; Omnicom’s Martin/Williams in Minneapolis; Havas’ Euro RSCG in New York; and independent Modernista! in Boston had been semifinalists.

The





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