Apple's Switcheroo

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Last week, the report of the Dell dude getting busted for allegedly buying pot resulted in such widespread glee (and “Dude, you’re getting a cell!” newspaper headlines) that you’d think the guy had morphed into Martha Stewart or something. “Steven” hasn’t popped up in Dell commercials for a while, but he left an indelible impression: a surfer/slacker type who was all icky sweetness and light, created presumably to appeal to the aging moms—and maybe even the Martha Stewarts—of the world.

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