How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.
CHICAGO Applebee’s International said it has shifted its $100 million media account to Publicis Groupe’s Starcom USA from Interpublic Group’s Initiative. There was no review.
The Chicago-based agency will handle planning and buying across all media and explore new media opportunities.
“I’ve known Starcom’s principals for 20 years and consider them the best in the business, bar none,” said John Cywinski, chief marketing officer for the Overland Park, Kan.,

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in