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Top American casual chain Applebee's Neighborhood Grill & Bar, which announced in November that it would end its three-year relationship with Crispin Porter + Bogusky, has chosen Barkley as its new agency of record after an informal review that a source said pitted the independent Kansas City shop against FCB's Chicago office.
Barkley, which is perhaps best known for its work for Sonic, will handle all 2016 campaigns as Applebee's moves forward with plans to transform its overall marketing and advertising strategies.