Apple Pulled This App From iTunes the Same Day It Won a Lion at Cannes

Amid controversy over functionality

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

CANNES, France—Apple yanked an app from iTunes just hours before it won a bronze Lion at this week's creative festival. The move came after a tech blogger called out the I SEA app—designed to help users find migrants crossing the Mediterranean Sea—for being "fake," and the agency responsible admitted that the product is still in its testing phase and not ready for public distribution.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in