This App Designer Is Trying to Start a Latin-American Sugar Craze in New York

Agency creative by day, 'panela' importer by night

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Sam von Hardenburgh spends her days making mobile apps as an experience designer for the digital agency Kettle. But her nights and weekends are spent working on a pretty sweet side project.

Sam von Hardenburgh (r.) and Said Fayad

Von Hardenburgh is the co-founder of Obelo, a New York-based company that sources raw, pure-cane sugar called panela from Latin America. The idea came from her interest in organic products, and her partner, Said Fayad's, desire to share the unique flavors of his native Colombia.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in