AOL Taps Martin for Fall Branding Push

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

NEW YORK Three weeks after parting with Wieden + Kennedy, America Online said it has hired The Martin Agency to develop a print-centric brand initiative for the fall.

The Dulles, Va.-based Time Warner Internet unit selected the Interpublic Group shop based on its “strategic ability, as well as creative” after considering a short list of undisclosed others, said AOL svp of brand marketing Richard Taylor.

Though

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in