AOL Selects Martin for Fall Branding Push

Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.

NEW YORK Three weeks after parting with Wieden + Kennedy, America Online said that it has hired The Martin Agency to develop a print-centric brand initiative for the fall.

The Dulles, Va.-based Time Warner Internet unit selected the Interpublic Group shop after considering a shortlist of undisclosed others based on its “strategic ability, as well as creative,” said AOL senior vice president of brand marketing Richard Taylor.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in