AOL Hires Hispanic Agency

LOS ANGELES America Online on Tuesday said it has hired Interpublic Group’s Casanova Pendrill to handle the Hispanic portion of its advertising account.

The 60-person Irvine, Calif.-based agency won the creative and media account following a review of undisclosed agencies. Billings could not be determined.

Casanova Pendrill is charged with enhancing AOL’s brand image among Hispanics and touting the Dulles, Va.-based

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