How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.
No one had to tell Dave Mering to go jump in an icy lake. He volunteered.
Mering and a handful of the best and brightest at Mering & Associates in Sacramento, Calif., threw themselves into a recent pitch for the Lake Tahoe Visitors Authority and Tahoe Douglas Visitors Authority.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in