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CHICAGO Minnesota’s young anti-tobacco movement Target Market will air one spot during the 75th annual Academy Awards show on Sunday.
The new 30-second television commercial from Clarity Coverdale Fury, Minneapolis, exposes the lengths to which tobacco companies go to get teenagers to smoke, including promoting smoking in PG-13 rated movies.
The spot opens at the end of a viewer’s favorite movie, with the cast credits rolling up the screen. Instead of famous actors, the viewer sees a list of characters that have smoked during the movie.
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