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BOSTON – The American Legacy Foundation ramps up the shock value of its national anti-smoking campaign in a new series of ads with decidedly scatological themes.
The new ads, part of the ‘Truth’ campaign, were crafted by Boston-based Arnold and Crispin Porter + Bogusky of Miami, which split the American Legacy account. The client spends $100 million annually on ads.
One spot, “Dog,” follows a professional dog-walker whose furry charges defecate on a city sidewalk. Small signs reading “Ammonia is found in dog poop.
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