Anomaly's New Horizons

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Anomaly’s Carl Johnson likens his agency’s brand development projects — including its latest push to revive the storied New York Cosmos soccer club — to long-term, stock market investments and acknowledges that without traditional client relationships, Anomaly couldn’t play in this entrepreneurial space. In fact, Anomaly funds most such ventures via its profits from retainer clients like Nike, Motorola and Sony.

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