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Trion Communications, the venture created when Josh Fenton joined McMahon Preston Communications, has picked up its first national account.
The Providence, R.I., shop last week added advertising chores for Annie’s Homegrown, a Wakefield, Mass.-based producer of organic food products.
Trion is the client’s first lead agency; previous marketing had been done through freelancers or shops on a project basis. Spending was not disclosed.
Trion will craft Annie’s print and radio ads to promote the brand as an organic alternative to brands such as Kraft.
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